MrBeastification

English

Alternative forms

• MrBeast-ification

Etymology

MrBeast (“an American YouTube personality”) +‎ -ification. Coined on 30 July 2022 by YouTuber Orr "Pinely" Piamenta.

Noun

MrBeastification (uncountable)

1. (Internet slang, neologism) On the video-sharing website YouTube, the trend of videos having increasingly shorter runtimes, larger budgets, faster pacing, louder audio and attention-grabbing editing styles and oversaturated thumbnails for greater viewer retention, especially through replicating the ideas and format of American YouTuber MrBeast.
   • 2022 September 6, dannymcmahon, Twitter‎^[2]:

     YouTube is knee-deep in "MrBeastification."

   • 2022 December 13, “Year in Review: Analyzing YouTube's Top 10 moments of 2022”, in The Colin and Samir Show:

     But I think specifically with MrBeastification, it was really the first time where a thumbnail style and a format became oversaturated on the platform.

   • 2023 January 6, dreamie_twt, Twitter‎^[3]:

     dream dropping his 45 minute vlog during the peak mrbeastification of youtube

   • 2023 June 8, _Belovedz_, Twitter‎^[4]:

     I don’t support the mrbeastification of any YouTubers videos. Videos that are around 20-30 minutes will always be better than these short videos people are pumping out now

   • 2023 July 2, glitchsap, Twitter‎^[5]:

     the mrbeastification of karl jacobs has started

   • 2023 December 20, Vaibhav Singh Tomar, quoting Anthony Padilla, ““Beastification of Content”: Smosh Creators Talk About the Impact of MrBeast on the Creator Community”, in MSN‎^[6]:

     Due to this MrBeastification of content, there’s this very heavy desire for people to really get caught up in the stats.