fourth cover
Jump to navigation
Jump to search
English[edit]
Etymology[edit]
It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.
Noun[edit]
fourth cover (plural fourth covers)
- (advertising) The back cover of a publication.
- Coordinate term: third cover
- 1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:
- Advertisements on the fourth cover attract approximately 64% more readers.