gigification
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English[edit]
Etymology[edit]
From gig + -ification.
Noun[edit]
gigification (uncountable)
- (business) The process whereby stable, full-time jobs are replaced by freelance ones.
- 2020 June 1, Sameer Hasija, et al, “Will the Pandemic Push Knowledge Work into the Gig Economy?”, in Harvard Business Review[1]:
- The Covid-19 epidemic could well prove to be a pivotal point in the gigification of knowledge work, and many firms will be attracted by the prospects of the direct and indirect cost savings that the gig economy model seems to offer.
- 2023 October 7, Hamilton Nolan, “Screenwriters won a historic victory against AI. The rest of us should follow”, in The Guardian[2]:
- Some of [the] central provisions [of the contract] […] will serve to put brakes on the relentless erosion of the number of writing jobs available—the sort of deadly, profit-driven gigification of once-stable careers that afflicts taxi drivers, college professors, and screenwriters alike.