hyperindividualism

English

Etymology

hyper- +‎ individualism

Noun

hyperindividualism (uncountable)

1. (sociology) A tendency for people to act in a highly individual way, without regard to society.
   • 2008 June 15, Lisa Margonelli, “Tapped Out”, in New York Times‎^[1]:

     As quickly as bottled water became a symbol of healthy hyperindividualism — sort of an iPod for your kidneys — a backlash turned it into the devil’s drink.