klyukva

English

Etymology

From Russian клю́ква (kljúkva, “cranberry, tall tale”). See also разве́систая клю́ква (razvésistaja kljúkva, “highbrush cranberry”), an idiom that means "a tall tale".

Noun

klyukva (plural not attested)

1. (Russia, neologism) Stereotypes about Russia and Russian people.
   • 2021, Fred Weir, Christian Science Monitor[1]

     Russian moviegoers have a special term for films whose storyline or atmosphere just does not ring true. It’s klyukva, or “cranberry.” Reviews of “Black Widow” bristle with that term.

Coordinate terms

• Ivan Ivanovich, Ivan, Vanya (placeholder names used for stereotypical Russians)
• sharovarshchyna (stereotypical depictions of Ukrainian people)