own brand
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English[edit]
Noun[edit]
own brand (plural own brands)
- (UK) A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands.
- Supermarkets are fighting national brands with own brand products.
- 2018, Sally Rooney, “Two Days Later (April 2011)”, in Normal People:
- He stared at his mother across the kitchen while she put a box of own-brand cornflakes into the press.
Synonyms[edit]
Translations[edit]
store brand — see store brand
See also[edit]
Further reading[edit]
- “own brand”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
- “own brand”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
- “own brand”, in Collins English Dictionary.
- “own brand”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.