phygital

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English[edit]

Etymology[edit]

Blend of physical +‎ digital

Pronunciation[edit]

Noun[edit]

phygital (uncountable)

  1. (neologism, marketing) A sales method that integrates a physical point of sale and digital tools.

Translations[edit]

Translations

Adjective[edit]

phygital (not comparable) (neologism)

  1. (marketing) Relating to this sales method.
    • 2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:
      The experiential value is, therefore, a major component of luxury consumption in a phygital environment.
  2. Both physical and digital at the same time.

Derived terms[edit]

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