prepersuasion
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English[edit]
Etymology[edit]
pre- + persuasion
Noun[edit]
prepersuasion (uncountable)
- The process of preparing a person to be amenable to persuasion.
- 2003, Joan Mulholland, A Handbook of Persuasive Tactics: A Practical Language Guide:
- In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.
- 2015, Jeff Koob, Ad Nauseam:
- Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]