ride the boards
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English[edit]
Verb[edit]
ride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)
- (advertising) To visit and inspect potential sites for billboard advertising.
- 1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362:
- In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.
- 2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86:
- A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.