self-liquidator

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English[edit]

Noun[edit]

self-liquidator (plural self-liquidators)

  1. (marketing) A special offer that covers the promoter's costs despite being presented as a discount.
    • 2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237:
      Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.
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