shrinkflate

English

Etymology

Back-formation from shrinkflation. Equivalent to a blend of shrink +‎ inflate.

Verb

shrinkflate (third-person singular simple present shrinkflates, present participle shrinkflating, simple past and past participle shrinkflated)

1. (transitive, intransitive, economics, informal) To make a product smaller while continuing to market it at the same price.
   • 2022 November 26, Clare Toeniskoetter, “Meet the Man on a Mission to Expose Sneaky Price Increases”, in The New York Times‎^[1]:

     Lately, Mr. Dworsky has had his work cut out for him. With inflation at a 40-year high, business owners have been increasingly shrinkflating their products in an attempt to hide price increases.