subbrand
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English[edit]
Etymology[edit]
Noun[edit]
subbrand (plural subbrands)
- (marketing) A subsidiary brand.
- 2007 February 8, Eric Wilson, “Yes, You Do Look Fat”, in New York Times[1]:
- Julie Gilhart, the fashion director of Barneys New York, has been wearing one this week from A/X, one of the Armani subbrands.
Verb[edit]
subbrand (third-person singular simple present subbrands, present participle subbranding, simple past and past participle subbranded)
- (transitive) To market under a subsidiary brand.