time-on-device

English

Alternative forms

• time on device

Noun

time-on-device (uncountable)

1. (gambling) The time spent playing on a gaming machine, seen as a metric.

   Synonym: TOD

   • 2012, Natasha Dow Schüll, Addiction by Design, →ISBN, page 59:

     Complementing efforts to extend time-on-device by anticipating players’ conscious desires, another set of design strategies operate at an unconscious level, much like the affective appeals of architecture and ambience.