touchpoint
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English[edit]
Etymology[edit]
Noun[edit]
touchpoint (plural touchpoints)
- A physical point of contact; a surface which regularly is touched by people.
- 2022 January 26, “Network News: Northern keeps carriages clean”, in RAIL, number 949, page 12:
- The operator says that a total of 952,514 'cleans' of various touchpoints, including tables and door buttons, were carried out by more than 600 dedicated cleaning staff - the equivalent of cleaning one carriage at least three times every day.
- (business) An encounter where customers and business engage to exchange information, provide services, or handle transactions.
- The touchpoints in retail banking include tellers and ATMs.
Translations[edit]
point of contact
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encounter
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