watch this space

English

Etymology

A 19th century formula, originally placed by magazines in space which was reserved by an advertiser but for which no advertisement was ever submitted.

Pronunciation

• Audio (AU)

  (file)

Phrase

watch this space

1. (idiomatic) An indication that a development will follow.
   • 1979 November 7, The Australian Women's Weekly, page 115, column 2:

     I fully intend to ask the talented Mr Peng to give me simplified instructions for making some of his fiery Hunan specialities; so watch this space.

   • 2012 November 12, Torres News, Thursday Island, page 21, column 1:

     "We all look forward to the next walk in 2013 which we all hope to be a bigger and better event - watch this space!"

See also

• film at 11
• stay tuned