disloyalty card

English

Etymology

After loyalty card.

Noun

disloyalty card (plural disloyalty cards)

1. A card used by a group of similar businesses (e.g. coffee shops), which rewards customers who make regular purchases from any of the participating businesses in order to promote cooperative growth.
   • 2010 April 20, “Toronto baristas reward customers for 'disloyalty'”, in CTV News‎^[1], archived from the original on 2024-05-10:

     Each time they visit a new coffee house, they can get their disloyalty card stamped. Once they've collected enough stamps, they will receive a free coffee at the coffee bar that gave them the disloyalty card in the first place.

   • 2023 May 22, Martin Booth, “'Disloyalty' card scheme to encourage visits to new cafes”, in Bristol24/7‎^[2], archived from the original on 2024-05-10:

     Small Street Espresso manager Tash Ebbs added: “We’re looking forward to joining forces with some of our friends across Bristol’s coffee community for the launch of this special ‘disloyalty’ card.