sug

See also: súg and sūg

English

Etymology 1

From the initial letters of selling under the guise of research, especially in the market industry.

Verb

sug (third-person singular simple present sugs, present participle sugging, simple past and past participle sugged)

1. (informal) To market a product or service by means of purported market research.

Etymology 2

Shortening.

Noun

sug (plural not attested)

1. (informal) sugar; sweetheart (as a term of endearment)
   • 2011, Yvette Wright, The Good, the Bad and the Ugly Side of Black Women, page 124:

     “Hey, sug, let's go into the family room so we don't wake up your daddy, OK?”

   • 2013, James Oseland, Giles Coren, Tamasin Day-Lewis, A Fork In The Road: Tales of Food, Pleasure and Discovery On The Road:

     She called everybody sug, as in sugar, as in, 'Listen, sug, could you get me another Manhattan?'

Anagrams

• GSU, Gus, ugs

Afrikaans

Pronunciation

• IPA^(key): /sœχ/

Etymology 1

From Dutch zuchten, from Middle Dutch suchten, from Old Dutch *sūfton.

Verb

sug (present sug, present participle sugtende, past participle gesug)

1. (intransitive, transitive) to sigh

Etymology 2

From Dutch zucht, from Middle Dutch sucht, socht, from Old Dutch *suft (“sigh, sip”), from Proto-Germanic *suf- (“to sip”).

Noun

sug (plural sugte, diminutive suggie)

1. a sigh

Aromanian

Alternative forms

• sugu

Etymology 1

From Latin sūgō. Compare Romanian suge, sug.

Verb

sug first-singular present indicative (past participle suptã)

1. to suck

Related terms

• sudziri / sudzire, sudzeari / sudzeare
• suptu
• supshu

Etymology 2

From Latin sabūcus, variant of sambūcus. Compare Romanian soc.

Noun

sug m

1. elder, elderberry tree

Livonian

Alternative forms

• (Courland) su'g

Etymology

From Proto-Finnic *suku. Cognates include Finnish suku.

Noun

sug

1. kind
2. sort
3. gender
4. relative

Declension

Declension of sug (74)

	singular (ikšlug)	plural (pǟgiņlug)
nominative (nominatīv)	sug	sugūd
genitive (genitīv)	sug	sugūd
partitive (partitīv)	suggõ	sugīdi
dative (datīv)	suggõn	sugūdõn
instrumental (instrumentāl)	sugkõks	sugūdõks
illative (illatīv)	suggõ	sugži
inessive (inesīv)	sugsõ sugs	sugši
elative (elatīv)	sugstõ sugst	sugšti

Norwegian Bokmål

Verb

sug

1. imperative of suge

Norwegian Nynorsk

Verb

sug

1. imperative of suga

Romanian

Pronunciation

• IPA^(key): [suɡ]

Verb

sug

1. inflection of suge:
   1. first-person singular present indicative/subjunctive
   2. third-person plural present indicative

Somali

Verb

sug

1. to wait

Sumerian

Romanization

sug

1. Romanization of 𒆹 (sug)

Swedish

Etymology

Deverbal from suga (“suck”).

Pronunciation

• Rhymes: -ʉːɡ

Noun

sug n

1. suction, sucking, "suck"
   1. (figuratively) craving

      sötsug

      sweet cravings

      Produkten dämpar röksuget

      The product reduces smoking cravings

   2. (figuratively) demand

      Det har varit ett enormt sug efter vår nya kebabsås

      There has been a huge demand ("suck") for our new kebab sauce

      Synonym: efterfrågan

   3. (figuratively) attraction

      ha sug i blicken

      have a gaze that draws your attention (often in a romantic or flirtatious sense), "have suck in one's gaze"

Declension

Declension of sug
	Uncountable
	Indefinite	Definite
Nominative	sug	suget	—	—
Genitive	sugs	sugets	—	—

Derived terms

• tappa sugen

Related terms

• sugen
• sugig

Noun

sug c

1. (usually in compounds) a device that sucks something

Declension

Declension of sug
	Singular		Plural
	Indefinite	Definite	Indefinite	Definite
Nominative	sug	sugen	sugar	sugarna
Genitive	sugs	sugens	sugars	sugarnas

Derived terms

• salivsug
• slamsug

Verb

sug

1. imperative of suga

References

• sug in Svensk ordbok (SO)
• sug in Svenska Akademiens ordlista (SAOL)
• sug in Svenska Akademiens ordbok (SAOB)

Volapük

Noun

sug (nominative plural sugs)

1. suction

Declension

declension of sug

	singular	plural
nominative	sug	sugs
genitive	suga	sugas
dative	suge	suges
accusative	sugi	sugis
vocative 1	o sug!	o sugs!
predicative 2	sugu	sugus

• ¹ status as a case is disputed
• ² in later, non-classical Volapük only