woke-washing

English

Noun

woke-washing (uncountable)

1. Alternative form of wokewashing
   • 2019 May 23, Owen Jones, “Woke-washing: how brands are cashing in on the culture wars”, in The Guardian‎^[1], →ISSN:

     Whether you think it’s “woke-washing”, or companies raising and mainstreaming important issues, this is a phenomenon that is not only here to stay, but will keep on growing.