wokewash

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English[edit]

Etymology[edit]

woke (aware of social-justice issues) +‎ -wash.

Verb[edit]

wokewash (third-person singular simple present wokewashes, present participle wokewashing, simple past and past participle wokewashed)

  1. (intransitive, derogatory) To use social justice issues as part of a marketing campaign.

Related terms[edit]