legacy media

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English[edit]

Noun[edit]

legacy media (uncountable)

  1. (sometimes derogatory) Traditional media such as newspapers, magazines and television as opposed to online media.
    • 2012, Doug Newsom, Judy Turk, Dean Kruckeberg, This is PR, page 63:
      Unlike legacy media, where the audience is usually on the receiving end of content creation, social media generally allows three stages of interaction with content: []
    • 2015, Pekka Aula, Jouni Heinonen, The Reputable Firm, page 203:
      Traditionally, the meaning of medialization and the importance of media logic have been approached from the perspective of legacy media—TV, radio, and print.